Adventure Alternative has policies, risk assessments and a variety of protections in place for our clients which are required by us under the UK Package Travel Regulations. These pages deal with health and safety, safety on youth trips, complaints, website cookies and the quality charter we abide with under our membership of the Association of Independent Tour Operators. 

Policies & Standards

Here are some of our standard operational policies and procedures:

Equal Opportunities
Child & Vulnerable Adult Protection
Crisis management Plan
Porters' Rights
Memorandum of Understanding with in-country office on Porters' Rights
Sustainability & Responsible Tourism
Company Structure Diagram
Venture Stakeholder Diagram - for youth trips
Participant Code of Conduct - for volunteer trips
Responsibilities of Venture Stakeholders
Health and Safety Policy
Human Rights Policy
Quality Promise
Fair Trade Volunteering

We have policies and risk assessments listed below kept on cloud for anyone to view or we can send them a pdf of the assessment. All assessments are updated annually according to the requirements of the BS8848 standard

  • Mountaineering
  • Trekking
  • Jungle Travel
  • Health & Medical
  • Accommodation
  • Safaris
  • Towns & Cities
  • Water Activities
  • Vehicle Travel

We also supply our staff with guidelines including briefing procedures, guesthouse management, risk awareness and assessment, first aid, stores & equipment, trip preparation, ongoing trip assessment, conduct and presentation, vehicle preparation, communication and appropriate behaviour.

Terms and Conditions

Terms and Conditions

The following booking conditions form the basis of your contract with Adventure Alternative Ltd ("we", "us" and "our"). Please read them carefully as they set out our respective rights and obligations. By asking us to confirm your booking, we are entitled to assume that you have had the opportunity to read and have read these booking conditions and agree to them.

These booking conditions only apply to the trip arrangements which you book with us in the UK and which we agree to make, provide or perform (as applicable) as part of our contract with you. All references in these booking conditions to "trip", "booking", "contract" or "arrangements" mean such trip arrangements unless otherwise stated. References to "departure" mean the start date of these arrangements.

Moving Mountains fundraising commitment

Please note that if your arrangements relate to a fundraising trip on behalf of the Moving Mountains charity then it is a condition of your participation that you meet the fundraising target set by Moving Mountains. If you have failed to meet the fundraising target  by four weeks before departure you will be liable to pay any shortfall between the amount you have raised and the target set. If you are unable or unwilling to pay any shortfall then we will be entitled to treat your booking as cancelled by you. In such circumstances the cancellation charges set out in paragraph 7 will apply. If we do not cancel straight away because you have promised to make payment or raise additional sums, the charges set out in clause 7 will apply on the date we then reasonably treat your booking as cancelled.

Booking your trip and payment details

1. To make a booking please follow the procedure shown on our website or ask for an offline application form. The relevant application form needs to be completed by each person travelling. Where you are under 18 at the time of booking, the application form also needs to be signed by your parent or guardian or initialled online during the booking process. The completed booking form must then be sent to us together with the payments referred to in paragraph 2 below.

Where we have already confirmed the availability of your chosen arrangements and you book within any applicable time limit for doing so, your booking will be treated as firm and a contract between us will come into existence as soon as we receive your completed application form and your deposit. We will then send you a receipt for all payments made and our invoice. Where we have not confirmed availability, your booking will be treated as firm and a contract between us will come into existence when we despatch our invoice to you. Where you book through our website without prior confirmation of availability, any electronic acknowledgement of your booking is not a confirmation of it. Please check your invoice carefully as soon as you receive it. Contact us immediately if any information which appears on the invoice or any other document appears to be incorrect or incomplete.

2. A minimum deposit of £100.00 sterling per person must accompany the booking. We also offer and encourage an instalment plan with 50% of the trip payment made by a minimum of 3 months prior to departure. In any case the full balance must be received by us by six weeks prior to departure. Bookings made within six weeks require immediate full payment.

If, for any reason, the balance (including any surcharge where applicable) is not received by the due date, we reserve the right to treat the booking as cancelled by you. If we do not cancel straight away because you have promised to make payment, you must pay the cancellation charges shown in paragraph 7 depending on the date we reasonably treat your booking as cancelled.

3. The price quoted for any trip covers the cost of the planning, the organisation and carrying out of the trip, including group equipment, supplies, accommodation, administration and staff, except for the following, for which the you must be responsible: vaccination fees, travel insurance, cost of travel to and from the start / return point of your trip including your international flights, cost of passport and visas, personal equipment and personal expenses while on the trip and any other expenses specifically excluded on the trip description and/or invoice.

We reserve the right to make changes to and correct errors in quoted prices at any time before your trip is confirmed. We will advise you of any error of which we are aware and of the then applicable price at the time of booking.

Once the price of your chosen trip has been confirmed at the time of booking, then subject to the correction of errors, we will only increase or decrease the price in the event of any change in our transportation costs or in dues, taxes or fees or in the exchange rates which have been used to calculate the cost of your trip.

A surcharge or refund (as applicable) will be payable, subject to the conditions set out in this clause. Even in the above cases, only if the amount of any increase in our costs exceeds 2% of the total cost of your trip will we levy a surcharge. If any surcharge is greater than 10% of the cost of your trip, you will be entitled to cancel your booking and receive a full refund of all monies you have paid to us or alternatively purchase another trip from us as referred to in paragraph 12.

Where applicable, you have 14 days from the issue date printed on the surcharge invoice to tell us if you want to choose option (2) or (3) as set out in paragraph 12 below. If you do not tell us that you wish to choose either of these options within this period of time, we are entitled to assume that you do not wish to do so and will pay the surcharge. Any surcharge must be paid with the balance of the cost of the trip or within 14 days of the issue date printed on the surcharge invoice, whichever is the later. A refund will only be payable if the decrease in our costs exceeds 2% of the total cost of your trip as set out above. Where a refund is due, we will pay you the full amount of the decrease in our costs. We promise not to levy a surcharge within 30 days of departure and no refund will be payable during this period either.

4. Travel insurance: It is essential that you have adequate and appropriate cover for your trip including any adventurous activities such as trekking at altitude. Note that the majority of our trips do not require the use of climbing ropes and are all supervised. It is important to have adequate insurance which will cover cancellation costs from the date of booking as well as medical expenses (including evacuation and repatriation). If you travel against FCO advice, the validity of your insurance policy may be affected. Please read your policy details carefully and take them with you on your trip. It is your responsibility to ensure that the insurance cover you purchase is suitable and adequate for your particular needs.

5. Health: Except as disclosed in your medical questionnaire, you are taken to confirm at the time of booking that you are in good health, physically capable of undertaking all aspects of the trip, and unaware of any reason why you may be unsuited to taking part or may be likely to suffer illness or injury during the trip, taking into account its challenges and purposes. If you are unable to give for this confirmation for any reason or have any medical condition or disability which may affect your trip, you must contact us before you submit your application form so that we can assist you in considering the suitability of the trip for you.

If any information given in the application form or medical questionnaire is shown to be materially incorrect or incomplete, we reserve the right to cancel your booking or terminate your participation in the trip, depending on when we become aware of the true position. In this situation, cancellation charges as set out in paragraph 7 will apply and we will not be responsible for any costs or expenses incurred as a result.

6. Special requests: Please advise us of any special requests prior to making your booking. Where possible, we will endeavour to meet or arrange for our suppliers to meet any such request. Confirmation that a special request has been noted or passed on to the supplier or the inclusion of the special request on your invoice or any other documentation is not confirmation that the request will be met. Unless and until specifically confirmed, all special requests are subject to availability. For your own protection, you should obtain confirmation in writing that a special request will be complied (where it is possible to give this) where it is important to you.


Cancellations and changes 

7. Cancellation of bookings must be notified to us by letter or email by the party leader as soon as possible. Your notice of cancellation will only be effective when it is received in writing by us. Except as set out in paragraph 8 below, the following cancellation charges will be payable.

Period before departure within which written

notification of cancellation is received by us

       Cancellation charge per person cancelling (% of total cost)

12 weeks or more

12 - 6 weeks



6 to 2 weeks


2 weeks to date of departure or later


8. Depending on the reason for cancellation, you may be able to reclaim these cancellation charges (less any applicable excess) under the terms of your insurance policy. Claims must be made directly to the insurance company concerned. Where a part cancellation of a booking affects the basis on which the price was calculated, we will recalculate and re-invoice you accordingly.

9. You may transfer your place to someone else (introduced by you) if you are prevented from travelling, providing we are notified not less than 2 weeks before departure and subject to practicality of changing certain bookings made in your name. All costs and charges incurred by us and/or incurred or imposed by any of our suppliers as a result must be paid before the transfer can be effected. Any overdue balance payment must also be received.

10. Changes to your confirmed trip can be considered depending on practicalities and availabilities, but there might be a cost associated with these changes. We do not charge an amendment fee for doing so and will only pass on any extra costs involved in providing additional or alternative services which are incurred or imposed by any of our suppliers. A change of holiday dates will normally be treated as a cancellation of the original booking and rebooking in which case cancellation charges will apply. Changes may result in the recalculation of the holiday price where, for example, the basis on which the price of the original holiday was calculated has changed.

11. The itinerary is a guide to which we will attempt to adhere, but it may be necessary to alter this at short notice as a result of circumstances or events outside our control such as adverse weather or road conditions or any of those amounting to force majeure (see paragraph 13), or due to the operating conditions imposed by owners and operators of accommodation, facilities and transport. Your itinerary will, however, be the same in content as far as is reasonably possible, unless circumstances beyond our control make this impossible. Should weather conditions involve you in extra costs such as accommodation, transportation and meals, these will be borne by mutual agreement between us.

12. Changes and cancellation by us: As referred to above, we may have to make changes to and correct errors in advertised and confirmed details and also cancel confirmed bookings which we must reserve the right to do. Please note, our trips may require a minimum number of participants to enable us to operate them. If the minimum number of bookings required for a particular trip has not been received, we are entitled to cancel it. We will notify you of cancellation for this reason no less than 28 days prior to departure.

 Most changes are minor. Occasionally, we have to make a "significant change". A significant change is a change made before departure which we can reasonably be expected to have a major effect on your trip. If we have to make a significant change or cancel, we will tell you as soon as possible. If there is time to do so before departure, we will offer you the choice of the following options:-

  1. (for significant changes) accepting the changed arrangements; or
  2. purchasing an alternative trip from us, of a similar standard to that originally booked if available. We will offer you at least one alternative trip of equivalent or higher standard for which you will not be asked to pay any more than the price of the original trip. If this trip is in fact cheaper than the original one, we will refund the price difference. If you do not wish to accept the trip we specifically offer you, you may choose any of our other then available trips but you must pay the applicable price of any such trip. This will mean you paying more if it is more expensive or receiving a refund if it is cheaper; or
  3. cancelling or accepting the cancellation in which case you will receive a full refund of all monies you have paid to us.

Please note, the above options are not available where any change made is a minor one.

If we have to make a significant change or cancel we will, where appropriate, pay you the reasonable compensation depending on the circumstances and when the significant change or cancellation is notified to you subject to the following exceptions. Compensation will not be payable and no liability beyond offering the above mentioned choices can be accepted where:

  1. we are forced to make a change or cancel as a result of unusual and unforeseeable circumstances beyond our control such as force majeure, the consequences of which we could not have avoided even with all due care; or
  2. where applicable, we have to cancel because the minimum number of bookings necessary for us to operate your trip has not been reached (see above).

No compensation will be payable and the above options will not be available if we cancel as a result of your failure to comply with any requirement of these booking conditions entitling us to cancel (such as paying on time) or where a change is a minor one.

Very rarely, we may be forced by "force majeure" (see paragraph 13) to change or terminate your trip after departure but before the scheduled end of your time away. If this situation does occur, we regret we will be unable to make any refunds (unless we obtain any refunds from our suppliers), pay you any compensation or meet any costs or expenses you incur as a result.

13. In these booking conditions, "force majeure" means any event which we or the supplier of the service(s) in question could not, even with all due care, foresee or avoid. Such events may include, whether actual or threatened, war, riot, civil strife, terrorist activity, industrial dispute, natural or nuclear disaster, adverse weather conditions, fire and all similar events outside our control. Except where otherwise expressly stated in these booking conditions, we regret we cannot accept liability or pay any compensation where the performance or prompt performance of our obligations under our contract with you is prevented or affected by or you otherwise suffer any damage, loss or expense of any nature as a result of "force majeure".


14. Our Liability to you

We promise to make sure that the trip arrangements we have agreed to make, perform or provide as applicable as part of our contract with you are made, performed or provided with reasonable skill and care. This means that, subject to these booking conditions, we will accept responsibility if, for example, you suffer death or personal injury or your contracted trip arrangements are not provided as promised or prove deficient as a result of the failure of ourselves, our employees, agents or suppliers to use reasonable skill and care in making, performing or providing, as applicable, your contracted trip arrangements.

Please note, it is your responsibility to show that reasonable skill and care has not been used if you wish to make a claim against us. In addition, we will only be responsible for what our employees, agents and suppliers do or do not do if they were at the time acting within the course of their employment (for employees) or carrying out work we had asked them to do (for agents and suppliers).

We will not be responsible for any injury, illness, death, loss (including loss of possessions and loss of enjoyment), damage, expense, cost or other sum or claim of any description whatsoever which results from any of the following:

  • your act(s) and/or omission(s); or
  • the act(s) and/or omission(s) of a third party not connected with the provision of your trip and which were unforeseeable or unavoidable; or
  • 'force majeure' as defined in paragraph 13 above

We cannot accept responsibility for any services which do not form part of our contract. This includes, for example, any additional services which any supplier (including any of the regional Adventure Alternative companies – see below) agrees to provide or arrange for you where we have not agreed to provide or arrange these services as part of our contract. Such additional services will include any activities which do not form part of your contracted trip arrangements which a supplier agrees to provide or arrange for you while you are away.

In addition, regardless of any wording used by us on our website, in any advertising material or elsewhere, we only promise to use reasonable skill and care as set out above and we do not have any greater or different liability to you. Many of your trip arrangements are provided by regional companies such as Adventure Alternative Tanzania and Adventure Alternative Nepal. These companies share our name by virtue of shared standards and branding and due to our investment in them, but they are separate legal entities and are not subsidiaries of or otherwise legally connected with us other than as suppliers of services included in your trip. They operate entirely independently of Adventure Alternative Limited and have their own terms and conditions.

The promises we make to you about the services we have agreed to provide or arrange as part of our contract - and the laws and regulations of the country in which your claim occurred - will be used as the basis for deciding whether the services in question had been properly provided. If the particular services which gave rise to the claim or complaint complied with local laws and regulations applicable to those services at the time, the services will be treated as having been properly provided. This will be the case even if the services did not comply with the laws and regulations of the UK which would have applied had those services been provided in the UK. The exception to this is where the claim concerns the absence of a safety feature which might lead a reasonable participant to refuse to take the trip in question.

 Where we are found liable for loss of and/or damage to any luggage or personal possessions (including money), the maximum amount we will have to pay you is £500 per person affected unless a lower limitation applies to your claim under this paragraph or paragraph 14(6) below. You must ensure you have appropriate travel insurance to protect your personal belongings. For all other claims which do not involve death or personal injury, if we are found liable to you on any basis the maximum amount we will have to pay you is twice the price (excluding amendment charges) paid by or on behalf of the person(s) affected in total unless a lower limitation applies to your claim under paragraph 14(6) below. This maximum amount will only be payable where everything has gone wrong and you have not received any benefit at all from your trip.

Where any claim or part of a claim (including those involving death or personal injury) concerns or is based on any travel arrangements (including the process of getting on and/or off the transport concerned) provided by any air, sea or rail carrier to which any international convention or EU regulation applies, the maximum amount of compensation we will have to pay you will be limited.

The most we will have to pay you for that claim or that part of a claim if we are found liable to you on any basis is the most the carrier concerned would have to pay under the international convention or regulation which applies to the travel arrangements in question (for example, the Warsaw Convention as amended or unamended and the Montreal Convention for international travel by air and/or for airlines with an operating licence granted by an EU country, the EC Regulation on Air Carrier Liability No 889/2002 for national and international travel by air, the Athens Convention for international travel by sea (as amended by the 2002 Protocol where applicable)  and COTIF, the Convention on International Travel by Rail).

 Please note: where a carrier would not be obliged to make any payment to you under the applicable international convention or regulation in respect of a claim or part of a claim, we similarly are not obliged to make a payment to you for that claim or part of the claim. When making any payment, we are entitled to deduct any money which you have received or are entitled to receive from the carrier for the claim in question. Copies of the applicable international conventions and regulations are available from us on request.

 Please note, we cannot accept any liability for any damage, loss, expense or other sum(s) of any description (1) which on the basis of the information given to us by you concerning your booking prior to our accepting it, we could not have foreseen you would suffer or incur if we breached our contract with you or (2) which did not result from any breach of contract or other fault by ourselves or our employees or, where we are responsible for them, our suppliers. Additionally we cannot accept liability for any business losses including self employed loss of earnings.


Delays, behaviour, damage and complaints

15. Delay: We regret we are not in a position to offer you any assistance in the event of delay at your outward or homeward point of departure. Depending on the circumstances, if you are flying with an EU carrier, the airline may be required to pay you compensation and/or refund the cost of your flight and/or provide you with accommodation and/or refreshments in the event of a significant delay or cancellation. However, we have no liability to make any such payments to you and you must pursue the airline or other transport operator concerned for any payment which may be due. Please remember that it is your responsibility to ensure you arrive at the departure location for your chosen tour, all costs associated with this are therefore your sole responsibility. This is even the case where we assist you in making any necessary additional arrangements where, for example, your flights were delayed and you missed your pre-booked transfer with us.

16. The Foreign and Commonwealth Office publishes regularly updated travel information on its website www.gov.uk/foreign-travel-advice and www.fco.gov.uk/knowbeforeyougo which you are recommended to consult before booking and in good time before departure.

17. Conditions of suppliers: Suppliers, including transport operators, provide their services in accordance with their own terms and conditions. These terms may limit or exclude their liability to you in the event of death, personal injury, delay or loss / damage of personal possessions.

18. Decisions of Adventure Alternative, behaviour and damage: While the trip is in progress, all decisions are made by Adventure Alternative staff or staff employed by our regional companies and you must act in accordance with all reasonable instructions you are given. The team leader, trip guide or other member of our staff or staff employed by our regional companies may withdraw you from the trip at any time if they are of the reasonable opinion that your continued presence is prejudicing or is likely to prejudice the good order, discipline, safety or successful operation of the trip or the safety or wellbeing of any individual participant(s) or other third party or if you break any law or regulation of any country where the trip takes place.

 We expect all clients to have consideration for other people. If in our reasonable opinion or in the reasonable opinion of any other person in authority, you behave in such a way as to cause or be likely to cause danger, upset or distress to our staff or to any third party or damage to property, we are entitled, without prior notice, to terminate your trip.

We or staff employed by the regional Adventure Alternative companies are entitled to withdraw you from a trip in the above circumstances where the information provided on your application form or medical questionnaire proves to be materially inaccurate or incomplete. Where you are withdrawn, you will be required to leave the trip immediately and we will have no further responsibility towards you. No refunds will be made and we will not pay any expenses or costs incurred as a result of the withdrawal. You will in addition have to indemnify us against any loss or expense that may be incurred as a result of your actions.

 You accept responsibility for any damage or loss caused by you. Full payment for any such damage or loss (reasonably estimated if not precisely known) must be made direct to the accommodation owner or manager or other supplier or to us as soon as possible. If the actual cost of the loss or damage exceeds the amount paid where estimated, you must pay the difference once known. If the actual cost is less than the amount paid, the difference will be refunded. You will also be responsible for meeting any claims subsequently made against us and all costs incurred by us (including our own and the other party’s full legal costs) as a result of your actions. You should ensure you have appropriate travel insurance to protect you if this situation arises.

19. Passport and visa requirements: The passport and visa requirements for the trips we offer are shown on the relevant page on our website but requirements may change and you must check the up to date position in good time before departure. A full British passport presently takes approximately 2 to 6 weeks to obtain. If you are 16 or over and haven't yet got a passport, you should apply for one at least 6 weeks before departure. The UK Passport Service has to confirm your identity before issuing your first passport and will ask you to attend an interview in order to do this. If you are not a British citizen or hold a non British passport, you must check passport and visa requirements with the embassy or consulate of the country(ies) to or through which you are intending to travel.

You must ensure you are in possession of all necessary travel and health documents before departure. All costs incurred in obtaining such documentation must be paid by you. We regret we cannot accept any liability if you are refused entry onto any transport or into any country due to failure on your part to carry all required documentation. If failure to have any necessary travel or other documents results in fines, surcharges or other financial penalty being imposed on us, you will be responsible for reimbursing us accordingly.

20. Health requirements: Details of any compulsory health requirements applicable to British citizens for the trips we offer are shown on the relevant trip page on our website. It is your responsibility to ensure you are aware of all recommended vaccinations and health precautions in good time before departure. Details are available from your GP surgery and from the National Travel Health Network and Centre http://travelhealthpro.org.uk/. Information on health abroad is also available on www.nhs.uk/Livewell/Travelhealth. For trips in the EU / EEA you should obtain an EHIC (European Health Insurance Card) prior to departure from www.ehic.org.uk. An EHIC is not a substitute for travel insurance..Health requirements and recommendations may change and you must check the up to date position in good time before departure.

21. Complaints. In the unlikely event that you have any reason to complain or experience any problems with your trip whilst away, you must immediately inform your trip guide or our local agent (if we have one) and the supplier of the service(s) in question. Any verbal notification must be put in writing and given to our trip guide / local agent and the supplier as soon as possible. If any complaint or problem is not resolved to your satisfaction by the trip guide, local agent or supplier, you must contact us in the UK using the contact details we have provided you with during your trip, giving us full details and a contact number. Until we know about a complaint or problem, we cannot begin to resolve it. Most problems can be dealt with quickly. If you remain dissatisfied, however, you must write to us within 14 days of the end of your trip giving your booking reference and full details of your complaint. For all complaints and claims which do not involve death, personal injury or illness, we regret we cannot accept liability if you fail to notify the complaint or claim entirely in accordance with this clause. In the unlikely event you have a complaint which we cannot amicably resolve, you may, as an alternative to bringing a claim in the courts, use the AITO independent resolution scheme. This scheme enables a dispute to be resolved on documents alone with limited liability for costs. Full details are available on request.


Contract law and financial security

22. Your contract: We both agree that English law (and no other) will apply to your contract and to any dispute, claim or other matter of any description which arises between us ("claim") except as set out below. We both also agree that any claim (and whether or not involving any personal injury) which arises between us must be dealt with by the courts of England and Wales only unless, in the case of court proceedings, you live in Scotland or Northern Ireland. In this case, proceedings must either be brought in the courts of your home country or those of England and Wales. If proceedings are brought in Scotland or Northern Ireland, you may choose to have your contract and any claim governed by the law of Scotland/Northern Ireland as applicable (but if you do not so choose, English law will apply). Please also see clause 21 “Complaints” above with regards to the scheme of Alternative Dispute Resolution that we offer.

23. Our website: The information contained in our website and in our other advertising material is believed correct to the best of our knowledge at the time of publication. However, errors may occasionally occur and information may subsequently change. You must therefore ensure you check all details of your chosen trip (including the price) with us at the time of booking.

24. Overseas standards: It is the requirements and standards of the country in which any services which make up your trip are provided which apply to those services and not those of the UK. As a general rule, these requirements and standards will not be the same as the UK and may often be lower.

25. Quality and service: We are a member of the Association of Independent Tour Operators. AITO which represents around 140 of Britain's best specialist tour operators. We adhere to the high values of quality and service that AITO promotes and the company follows the AITO Quality Charter which can be viewed at www.aito.com.

26. Your Financial Protection.  The Association of Bonded Travel Organisers Trust Limited (ABTOT) provides financial protection under its ATOL Franchise and The Package Travel and Linked Travel Arrangements Regulations 2018 for Adventure Alternative 5229, ATOL number 11342, and in the event of their insolvency, protection is provided for the following:

  1. non-flight packages;
  2. flight inclusive packages that commence outside of the EEA, which are sold to customers outside of the EEA; and.
  3. flight inclusive packages, flight only and linked travel arrangements (LTAs ) sold as a principal under ABTOT ATOL Franchise.

ABTOT cover provides for a refund in the event you have not yet travelled or repatriation if you are abroad.  Please note that bookings made outside the EEA are only protected by ABTOT when purchased directly with Adventure Alternative.

In the unlikely event that you require assistance whilst abroad due to our financial failure, please call ABTOT’s 24/7 helpline on 01702 811397 and advise you are a customer of an ABTOT protected travel company.

You can access The Package Travel and Linked Travel Arrangements Regulations 2018 here: https://www.legislation.gov.uk/uksi/2018/634/contents/made

When you buy an ATOL protected flight or flight inclusive holiday from us, you will receive an ATOL Certificate.  This lists what is financially protected, where you can get information on what this means for you and who to contact if things go wrong. 

The price of our ATOL-protected flight inclusive Packages includes the amount of £2.50 per person as part of the ATOL Protection Contribution (APC) we pay to the CAA. This charge is included in our advertised prices.

We, or the suppliers identified on your ATOL Certificate or holiday itinerary, will provide you with the services listed on the ATOL Certificate or itinerary (or a suitable alternative). In some cases, where neither we nor the supplier are able to do so for reasons of insolvency, an alternative ATOL holder or supplier may provide you with the services you have bought or a suitable alternative (at no extra cost to you).  You agree to accept that in those circumstances the alternative ATOL holder or supplier will perform those obligations and you agree to pay any money outstanding to be paid by you under your contract to that alternative ATOL holder or supplier. However, you also agree that in some cases it will not be possible to appoint an alternative ATOL holder or supplier, in which case you will be entitled to make a claim under ABTOT.

If we, or the suppliers identified on your ATOL certificate or holiday itinerary, are unable to provide the services listed (or a suitable alternative, through an alternative ATOL holder, alternative supplier or otherwise) for reasons of insolvency, ABTOT Limited may make a payment to (or confer a benefit on) you under its scheme. You agree that in return for such a payment or benefit you assign absolutely to ABTOT Limited any claims which you have or may have arising out of or relating to the non-provision of the services, including any claim against us, the travel agent (or your credit card issuer where applicable). You also agree that any such claims may be re-assigned to another body, if that other body has paid sums you have claimed under the ABTOT ATOL Franchise scheme.

For further information visit the ATOL website at www.atol.org.uk or the ABTOT website at www.ABTOT.com

Financial protection

Financial protection through ATOL and ABTOT

     atol_logo.jpg  ABTOT 50K logo 5229.jpg

The Association of Bonded Travel Organisers Trust Limited (ABTOT) provides financial protection under its ATOL Franchise and The Package Travel and Linked Travel Arrangements Regulations 2018 for Adventure Alternative 5229, ATOL number 11342, and in the event of their insolvency, protection is provided for the following:

  1. non-flight packages;
  2. flight inclusive packages that commence outside of the EEA, which are sold to customers outside of the EEA; and
  3. flight inclusive packages, flight only and linked travel arrangements (LTAs) sold as a principal under the ABTOT ATOL Franchise.

ABTOT cover provides for a refund in the event you have not yet travelled or repatriation if you are abroad.    Please note that bookings made by customers outside the EEA are only protected by ABTOT when purchased directly with Adventure Alternative.

In the unlikely event that you require assistance whilst abroad due to our financial failure, please call ABTOT’s 24/7 helpline on 01702 811397 and advise you are a customer of an ABTOT protected travel company.

You can access The Package Travel and Linked Travel Arrangements Regulations 2018 here: https://www.legislation.gov.uk/uksi/2018/634/contents/made

All the flights and flight inclusive holidays on this website are financially protected either by ABTOT or the ATOL scheme.  When you pay for something protected by the ATOL scheme you will be supplied with an ATOL Certificate.  Please ask for it and check to ensure that everything you booked (flights, hotels and other services) is listed on it.  Please see our booking conditions for further information or for more information about financial protection and the ATOL Certificate go to: www.atol.org.uk/ATOLCertificate

Online transactions

For all online transactions we use tried and tested providers which provide encrypted services.


Data protection

Data protection policy and privacy notice

Adventure Alternative complies with all aspects of the Data Protection Act 1998 and the General Data Protection Regulation (Regulation EU 2016/679) which is being implemented in May 2018. We are registered with the Information Commissioners Office (ICO) and our Registration Number is: Z2125893. 

We only collect information that we need for the specific purpose of organising a holiday, we keep it secure, we ensure it is relevant and up to date, we only hold as much as we need, and only for as long as we need it, and we allow the subject of the information to see it on request. We do not use any personal information or data that is unfair to the individual. 

Any client of ours can ask how we have complied with the Data Protection principles and correct any inaccuracies about their personal information, and also to request that we stop using their personal information for any purpose. 

Description of processing

We collect personal information to enable us to provide tour operation services to our customers and also to promote our services.

This information includes personal details such as name, address, email address, date of birth, next of kin, dietary preferences and physical and mental health information. We also collect information relating to religious or other beliefs of a similar nature which might be pertinent to the inclusion on one of our trips, and information about criminal offences where it is related to any activity involving children. We also have social media pages where clients interact and share personal information and opinions. 

We keep this data on a secure, password protected database which can only be accessed online and only by the main staff members in the UK office who have a legitimate reason for using this data for the purpose of organising and running holidays. 

We do not collect or keep any financial information or data whatsoever. 

We do not record any telephone calls, however we do take and keep notes about telephone calls which relate to the holiday being discussed. 

We do not have any automatic processing facilities.

No personal data or information is kept in paper format or on external hard drives. 

Some personal information is kept in the form of email correspondence relating to a holiday booking on staff computers, which are password protected. 

If you want to participate in any of our online surveys or feedback forms you may be asked to provide personal information.  The nature of the information may vary depending on the type of survey that is being conducted, but it is likely to include contact information and demographic information.  We will use this information to improve our service to you. With your consent, we may use content from these online feedback forms and surveys in our marketing material.

Sharing of information

We share personal information among our staff in the UK office for the purposes of the organisation of a holiday and with a strict need to know, and we share only certain necessary information with our third party suppliers in other countries, such as name, age, gender, dietary and other preferences relating specifically to the holiday which the client has booked. The information is shared by email on an Excel document or using an online sharing facility like google documents. 

We sometimes need to share the personal information we process with the individual themselves, their relatives, guardians or other representatives in the event of an accident or repatriation, and sometimes with other organisations such as insurance companies.

We use personal information such as email addresses, addresses, phone numbers and social media pages for the purpose of promoting our services through newsletters, direct email marketing and social media marketing. Any individual has the right to opt out of these promotional services at any time and with immediate effect. 

Retention of information

Information about individuals is held online in a secure database from the period when the information is inputted during a holiday booking up until the period of the holiday itself, after which the only information kept is the name and email address and name of trip attended for a period of three years. All other information is deleted. 

Email correspondence containing personal information is regularly deleted every three months, and only email addresses and names are kept for possible future correspondence relating to another holiday booking. 

IP address

We may collect information about your computer, click-stream data -  including where available your IP address - operating system and browser type, for system administration. This is statistical data about our users’ browsing actions and patterns, and does not identify any individual.

Links with other websites

Our site may, from time to time, contain links to and from third parties’ websites. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

Data Protection Issues

We take all reasonable safeguards to keep all your personal information as secure as is humanly possible. In addition to a rigorously enforced data handling policy, all our staff members are made aware of their obligations to keep the information for authorised use only. Of course, no technology is fail-safe, but we have made every reasonable effort to keep our systems up-to date-with the relevant protocols.

Any issues relating to the misuse of data, or requests from clients for access to data, or accidental sharing of data is handled directly by the company Director and in conjunction with the Information Commissioners Office.

We regularly update our IT systems and change passwords to ensure that our computers, servers and devices are up to date and do not present a potential threat to security. Staff also regularly keep up to date with industry standards on data protection through membership of trade bodies like AITO.

In the event of a catastrophic event in the office such as fire, all personal information would still be accessible online through the password protected database. 

We outsource the management of our website and our server to specialist companies and are happy and confident that each of those companies is compliant with the law on data protection and also operates strict internal policies for the protection of all data. 

More Information

To find out more about your rights and the Data Protection Act please visit this page on the Information Commissioners website



Package travel law


Adventure Alternative is compliant with the latest regulations required for tour operators and this page gives you some information on what those laws are and what your rights are as a consumer. 

We are a tour operator, not a travel agent, which means we are a principal and a package holiday organiser and we are required to comply with EU and UK regulations that are in place to protect you the consumer. 

The EU Package Travel Directive was incorporated into UK law in 1992 and it defines the responsibilities of tourism operators in relation to 'package holidays' which they sell or promote. It was updated with draft proposals in 2015 for implementation in 2018.

Adventure Alternative sells its holidays as packages, which means we sell a combination of at least two different components in the same holiday. Currently this will include two of the following;

a) a carriage of passengers - e.g flights and transport services like minibuses, trains, trucks, 4x4s
b) accommodation - e.g hotels, lodges, tents, home stays, but not residential
c) car rental
d) any other tourist service which forms a significant proportion or essential feature of the package - e.g car hire, hiking, climbing, tours. 

We adhere to the requirements of those regulations including insolvency protection and company integrity in the following ways:

1) An insolvency bond provided through our membership of the Association of Bonded Travel Organisers Trust (ABTOT).
2) Membership of AITO, the Association of Independent Tour Operators which requires us to be bonded.  
3) Public liability combined insurance policy for tour operators.
4) Client money is held in a separate account to our operating account until the completion of your holiday.
5) Air Travel Organisers License (ATOL) license for any trips we sell which include a flight in the package.

atol_logo.jpg    ABTOT-2014-logo.jpg    download.jpg

We also comply with the Regulations by:

a) Providing full and accurate details about packages including terms and conditions;

Our website and trip information packs give day by day itineraries and a complete and full description of all the aspects of accommodation, transport and activities for the whole trip. 

b) Providing guarantees for any advance booking monies until the trip has taken place;

We do sometimes use client money for advance purchases where necessary, for example mountain permit fees, but we endeavour to keep the client informed about the progress of the logistics as part of our general correspondence with all the teams. 

c) Be liable as well as responsible for all services supplied by our sub-contractors;

Our sub-contractors are mainly 'Adventure Alternative' local companies with whom we have clear agreements in place about the standards of our trips. Those relationships have been in place for many years and we have a high degree of trust and communication. They are separate companies legally but they receive funding and investment from us, as well as access to training and proper safety measures and internal processes like risk assessments. 

d) Adopting reasonable precautions and due diligence;

We regularly update our internal systems including contracts with suppliers and terms and conditions, plus our staff keep us informed of any changes on the ground which might impact your holiday, and we update our risk assessments. We also keep our records for a minimum of three years. 

e) Giving you inclusive prices;

Our prices include all taxes and known fuel supplements before booking. We do retain the right however to apply a surcharge after booking for fuel surcharges, additional taxes and changes in exchange rates. 

f) Clearly describe accommodation;

We do describe the type of accommodation and degree of comfort and any particular features, while accepting that our types of holidays often include basic accommodation like tents and mountain lodges. 

Other laws that protect the relationship between the client and the tour operator are:

Montreal Convention - article 19 provides that a carrier can be liable for damages to passengers caused by delay in transportation and protects the tour operator.  


Making a Complaint

If you have any concerns regarding any aspect of our operations or staff we encourage you to contact us as soon as possible and with as much information as possible. This could be during any part of the lead up to your trip, while on the trip, or after you have returned home. It is important that you contact us either directly to the UK office or via your trip leader as soon as possible after the issue has arisen. In this way, we can do our best to address any concerns at the time and minimise any disruption or distress.

Please also note that you are obliged to do so under part 20 of our terms and conditions; a copy is available online and can be sent to you upon request. If you wish to raise a concern or make a complaint after you have returned home, you need to contact our UK office within 28 days of the end of your trip giving your booking reference and full details of the issue to be raised.

In investigating any concern raised with reference to our ventures, we will need to consult with all parties related to the incident or situation. This may include our own UK and in-country staff and also staff of third parties and other clients where relevant. This may be necessary in order to build up a good picture of the circumstances surrounding an incident. We reserve the right to make these enquiries in the interests of completeness.

If you have a concern that you feel unable to raise with any one member of staff or in relation to which you wish to stay anonymous, please contact Adventure Alternative Managing Director Gavin Bate directly. If you have an express interest to stay anonymous from there forward, you must expressly state this in the initial correspondence. Please note that this may affect the ability of ourselves to fully investigate the matter.

We will always seek to resolve any concerns or complaints through amicable dialogue. However, if you remain unsatisfied you can also use the AITO independent resolution scheme. This scheme enables a dispute to be resolved on documents alone with limited liability for costs. Full details are available on request.

AITO Quality Charter

AITO Quality Charter


We are members of the Association of Independent Tour Operators which means we comply with their Quality Charter which is laid out below. Being a member of AITO also requires us to have a significant share capital in the company which helps prove our credibility and financial worth, plus we collaborate with the other members on industry issues and share our values around sustainable tourism. 

AITO is the Association for independent and specialist holiday companies. Our member companies, usually owner-managed, strive to create overseas holidays with high levels of professionalism and a shared concern for quality and personal service. The Association encourages the highest standards in all aspects of tour operating.

Exclusive Membership

AITO sets criteria regarding ownership, finance and quality which must be satisfied before new companies are admitted to membership. All members are required to adhere to a Code of Business Practice which encourages high operational standards and conduct.

Financial Security

An AITO member is required to arrange financial protection for all holidays and other arrangements (including accommodation only) booked by customers with the member under the AITO logo. This financial protection applies to customers who are resident in the UK at the time of booking and to most overseas customers who have booked directly with the member. In doing so, the member must comply with UK Government regulations. Members are required to submit details of their financial protection arrangements to AITO on a regular basis.

Accurate brochures and websites

All members do their utmost to ensure that all their brochures and other publications, print or electronic, clearly and accurately describe the holidays and services offered.

Professional service and continual improvements

All members are committed to high standards of service and believe in regular and thorough training of employees. Members continually seek to review and improve their holidays. They listen to their customers and always welcome suggestions for improving standards.

Monitoring standards

AITO endeavours to monitor quality standards regularly. All customers should receive a post-holiday questionnaire from their tour operator, the results of which are scrutinised by the Association.

In addition, customers can leave detailed feedback, accessible from the homepage of this website, or via a direct link supplied by their AITO tour operator, about their holiday.

Sustainable tourism

Our members acknowledge the importance of AITOs Sustainable Tourism ethos, which recognises the social, economic and environmental responsibilities of tour operating.

Customer relations

All members endeavour to deal swiftly and fairly with any issues their customers may raise. In the unlikely event that a dispute between an AITO member and a customer cannot be settled amicably, either party can call on an arbitration service to bring the matter to a speedy and acceptable conclusion.

AIto PROTECT pledge

download.jpg AITO Protect Pledge

As a member of the Association of Independent Tour Operators we have taken part in the PROTECT pledge which means we as a company make a commitment which reflects our ethics and contributes to our aim to be a responsible tour operator. Here is our pledge for the year 2017:

Adventure Alternative is dedicated to sharing the benefits of tourism with our local staff and companies, and we are well known for being responsible and fair as well as professional and fun. We believe in compassionate leadership and have a company ethos to put collective social and economic development bottom line. In fact most of our employees have been with us for nearly twenty years and our clients describe our corporate personality as more like a family than a company. That integrity and reputation is something we’re very proud of!

We empower our staff through training and working together and we invest in their future. Each local Adventure Alternative company receives financial support and training so that it can develop as a success story. It takes long term commitment and money, knowledge and friendship.

In 2017 Adventure Alternative pledge to invest £2000 in training for around 50 staff in Nepal, Kenya, Tanzania, Morocco, Borneo and Russia. This will include English courses, mountain leadership, first aid and IT training. Plus another £1000 of assistance with their websites, social media and online promotion and an additional £1000 in personal equipment and technical clothing. We know that this makes our staff happier, helps their long term careers and ultimately provides safe, happy holidays which in turn leads to satisfied clients who want to travel with us again! This investment in people will, alongside the social development we provide with our charity Moving Mountains, continue to help breathe new life into communities and help people become the architects of their own success.

 Adventure Alternative mountain staff

And this is our follow up testimonial for the pledge: 

In 2017 Adventure Alternative provided £2700 of first aid training from the UK based First Aid Training Co-operative that provides international qualifications for all 19 staff in Kenya and Tanzania and for the mountain guides we provided a further specialist high altitude training programme for use on Kilimanjaro and Mount Kenya. We included a visit to the shops with the guides so they could buy themselves £1000 worth of mountain clothing which they liked very much!

Most tourism staff in developing countries just miss out altogether on this type of professional training, but clearly there can be no price put on safety and professionalism in the mountains. It’s a must, quite apart from the sense of self worth that it gives the staff. I recently helped guide several teams on Kilimanjaro and as a mountain guide myself I was hugely impressed with the knowledge of my team in managing health and high altitude symptoms.

“The most important aspect is that the training helps us save lives before the doctor or help arrives”, says Kelly Kioko, a safari guide with AA Kenya, “as an expedition leader I have taken clients up the mountain and sometimes we have had to help asthmatic clients and colleagues and make decisions and judgment on high altitude sickness symptoms in order to reduce risk”.

“It was great course that has helped both me and my colleagues to have the confidence of dealing with any incidents while on the trips”, explains Joseph Mungai, who works as an expedition leader with our youth groups in east Africa, “as a company we are now confident that whenever we send our clients either on safari or on the mountain they are with staff that can give first aid in case of an incident before calling for help.”

We are helping our staff use this sort of training online to improve the company profile so that they can compete equally with safari and mountain guides anywhere. At AA we’re very proud of our staff, most of whom have been with us for twenty years, but mostly I’m happy that they are proud of themselves!

Gavin Bate


Health and Safety

Health and safety policy

Our first and single biggest objective is the reduction of risk to health and safety as far as is practically possible.

Adventure Alternative has a health & safety policy which can be found below together with how each of these policy points is implemented. Each expedition we run has undergone a strict risk assessment test, and we are compliant with the BS8848 specification which is the British standard for adventurous activities outside the UK.

Fundamentally we have experienced staff who have been trained in how to look after clients safely, and what to do in the event of an emergency. Almost all of them have been employed in the company for ten years, and they are well aware of the high standards we want to maintain. We also have strong relationships with local communities, health care facilities and authorities such as National Park Rangers. Our priorities are:


  • Provide relevant health and safety information to all clients before they arrive in-country
  • Advise staff and clients to contact their doctors or travel clinics for immunisations before travelling
  • Provide proper kit lists and equipment information relevant to the trip
  • Provide information on the various environments to be visited, with respect to safety, local politics, culture, etiquette and social responsibility
  • Direct people to the FCO Know Before You Go campaign for up-to-date information


  • Ensure that appropriate qualified and/or experienced staffs are employed in the regions where we operate and that all field staff and group leaders are trained in safe operating procedures.
  • Ensure that all staff go through an on-site induction, which includes training in the relevant procedures, and a probationary period prior to being given responsibility over a group.
  • Improve our operating procedure regularly in each area followed by meetings of all relevant staff to identify corrective actions.


  • Safety information provided and relevant addresses of medical facilities and company personnel during a general briefing and also special briefings when required


  • Identify the risks associated with activities and locations, as well as the development of measures to minimise these risks.
  • Produce risk assessments for each location or trip
  • Ensure that all staff are aware of the risk assessments and how to fill in an incident form
  • Continually update and evaluate the risk assessments
  • Make clients aware of safe practises and risk assessments
  • Always use reliable and safe vehicles which have the required paperwork


  • Ensure trekking teams remain in contact with each other and that whistles, phones and torches are carried along with the first aid kit
  • Make sure clients understand the risks associated with additional activities such as snorkelling and swimming, or any hazardous activity, and ensure that all safety procedures are followed
  • Comply with all National Park codes of conduct, mountain safety codes of practise and applicable rules for entering areas where a safety policy exists
  • Make sure cooking and washing is done in boiled water, and that both staff and clients are encouraged to follow hygienic practises


  • Ensure that there are adequate communication facilities provided to staff, either by mobile phone or satellite phone, and that applicable numbers are all known
  • Ensure that all staff are fully aware of where the nearest and best medical facility is
  • Ensure that clients are given telephone numbers of our local staff
  • All clients have access to a qualified medical person nearby and a member of staff who can provide immediate assistance
  • All teams must carry a first aid kit, and first aid kits are also kept in our various guesthouses
  • Ensure that all staff understand what to do in order to facilitate an evacuation which is either high priority (requiring immediate evacuation by helicopter), medium priority (fastest route to the nearest hospital) or low priority (most convenient and comfortable overland or over water route)
  • Keep records of all incidents, accidents and emergencies
  • Carry out a post-incident evaluation to improve procedures in the future

Safety on Youth Trips

Safety on youth trips

Currently there is no binding legislation for companies offering adventure activities outside the United Kingdom. It is, to a large extent, a voluntary issue of trust between the provider and the consumer. This is because health and safety standards in the UK cannot be adhered to in a foreign country where a) those standards are below that of the UK, and b) where foreign country laws apply. 

However there is a British Standard 8848 which applies to overseas expeditions, field and school trips, and there is a rigorous independent examination carried out by members of the Young Explorers Trust. Currently this is the only proper and formal accreditation for expedition safety in the UK. We have been assessed and independently audited to the satisfaction of the Standard.

We also abide by the relevant rulings from the European Directive relating to tour operators, and the UK Package Travel Regulation regarding liability on holidays and our responsibility to all clients, plus we abide by the relevant sections of the Children and Families Act 2014, in particular part 5 relating to the welfare of children.

UK Outdoor Education 

At Adventure Alternative we want to show that we are taking the issues of safety and professionalism seriously. Below we have identified the relevant clauses from the UK Outdoor Education Legislation that are pertinent to the youth expeditions that we offer. We make the commitment to abide by those principles and to our best abilities in a developing country. In the text below we have taken quoted excerpts of relevant legislation to our trips to give you the definitive guidance in italics, and beneath we have added our comments to show how our commitment relates to it.


The person 'in loco parentis' stands in the place of the parent and owes a duty of care to the child equal to the duty of care owed by a reasonable parent; that is a careful parent.

Every AA staff member is fully briefed about his and her level of accountability to all youth members of our expeditions, and they have all had more than 5 years experience of working with young people and have all had CRB checks.

The legislation introduces a licensing scheme, the aim of which is 'to give assurance that good safety management practice is being followed so that young people can continue to have opportunities to experience exciting and stimulating activities outdoors while not being exposed to avoidable risks of death and disabling injury.'

Adventure Alternative adheres to the principles contained within the licensing scheme, but because the licensing scheme only exists for commercial providers operating within the UK, we take this as a central pillar of our corporate promise to schools and parents. We then adjust it according to the specific needs and requirements of being abroad. 


Most schools and voluntary youth groups will not need a licence. This is because they will either be exempt, or be providing activities which are not covered by the Regulations......Although, in consequence, the great majority of adventurous activities will be provided entirely outside the regime introduced by this legislation, the maintenance of high standards of safety and competence in adventurous activities remains of paramount importance.

Adventure Alternative considers it our duty to conform to all the correct elements of leadership and instruction that we consider necessary to run our youth trips abroad, and to operate the highest standards of competence and responsibility.


Caving (underground exploration in natural caves and mines including potholing, cave diving and mine exploration); climbing (climbing, traversing, abseiling and scrambling activities except on purpose-designed climbing walls or abseiling towers); ...trekking (walking, running, pony trekking, mountain biking, off-piste skiing and related activities when done in moor or mountain country which is remote ie. over 30 minutes travelling time from the nearest road or refuge);

Our trips include trekking so therefore we would apply the regulation to that activity being done outside the UK. 


In particular, the licensing authority will look for:

Well implemented systems of risk assessment;

Yes, AA has risk assessments which are tried and tested and monitored annually.

Properly documented safety management procedures;

Yes, we have a safety management system which is available for reading and shows our internal hierarchy for dealing with an incident.

So far as the competence(s) that will be expected or required from instructors are concerned, the Guidance (but not the Regulations) includes a number of detailed tabulations of what would be regarded as appropriate. However, the Guidance also emphasizes that:

'experience is also important; a person who holds the right technical qualification but has little practical experience may not be competent to advise' and also that 'providers may demonstrate the competence of their instructors by externally awarded qualifications, in-house training, experience or any combination of these...the licensing authority should accept whichever means a provider chooses, so long as it is satisfied that instructor competence has been demonstrated.'

We employ qualified and/or very experienced staff for all of our trips which involve trekking or climbing. We train our local guides in first aid and mountain travel, and our western staff have received both first aid training and Mountain Leader training. Our staff have all had in excess of ten years experience managing groups in-country and are involved in both the organisation and implementation of trips.

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To make full use of some of the features on this website, your web browser will need to accept cookies.

This page lists the cookies which may be sent to your browser by this site and what we use each cookie for. Please bear in mind that if you disable cookies in your browser, certain features of this website cannot be provided to you.

Below is a list of the main cookies used by this site and what each is used for:

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