About Us

Putting purpose before profit

For a long time now brands have been forced to rethink the way they do business as consumer consciousness has grown. In particular travel and wellness brands are now shaping wider business models in prioritizing purpose over profit. 

Since it's inception Adventure Alternative has always believed in a business model which shared the profits of tourism in order to benefit the local staff and companies which are part of the tourism experience. Tourism can be nastily exploitative and historically there have been many cases of negative impact on destinations. Put simply it's a lot to do with an inequality in how the money is shared out. 

Back in 1991 when Adventure Alternative began as a small concern, founder Gavin Bate was travelling extensively and living in mostly developing countries. The experiences he had led to the creation of an alternative adventure company, one that would aim to use tourism to help local people out of poverty and gain worthy careers. Those initial influences still form the basis of the ethics of the company today, and we feel the strapline 'responsible travel company' has been well earned. We aim to put purpose at the same level as profit and use tourism to help improve society. 

Making sense

The benefits are obvious and clear, the best workforce will be attracted and retained by thinking big on positive impacts. In tourism this principle didn't seem to apply to illiterate porters in poor countries however, and a core ethic at Adventure Alternative is to treat everyone respectfully and equally. All of the staff have a proper salary and training and a chance to turn their competence into a career, and their career into an income which will help with the inequities in life and enable their children to grow up without the privations that they did. 

Companies which demonstrate ethical practises set themselves apart of course, and brands which set out to improve people's lives are outperforming those that don't. The consumers are choosing with their feet, and it is clear that fair practises and strong core values really do make sound business sense. 

Adventure Alternative now has staff who have been involved for over fifteen years, some as many as twenty years. This measurement cannot be put into a balance sheet but it has helped us form a 'brand personality' that is our biggest asset. It's something we're very proud of and any new client going to Nepal or Kenya or Tanzania or Russia always comes back speaking in glowing terms about our staff. It really does help the holiday become an experience. 

Investing in people and our local businesses

As members of the association of independent tour operators and the PROTECT programme we have made the following pledge:

"Adventure Alternative is dedicated to sharing the benefits of tourism with our local staff and companies, and we are well known for being responsible and fair as well as professional and fun. We believe in compassionate leadership and have a company ethos to put collective social and economic development  bottom line . In fact most of our employees have been with us for nearly twenty years and our clients describe our corporate personality as more like a family than a company. That integrity and reputation is something we’re very proud of!

We empower our staff through training and working together and we invest in their future. Each local Adventure Alternative company receives financial support and training so that it can develop as a success story. It takes long term commitment and money, knowledge and friendship.

In 2017 Adventure Alternative pledge to invest £2000 in training  for our around 50 staff in Nepal, Kenya, Tanzania, Morocco, Borneo and Russia. This will include English courses, mountain leadership, first aid and IT training. Plus another £1000 of assistance with their websites, social media and online promotion and an additional £1000 in personal equipment and technical clothing. We know that this makes our staff happier, helps their long term careers and ultimately provides safe, happy holidays which in turn leads to satisfied clients who want to travel with us again!

This investment in people will, alongside the social development we provide with our charity Moving Mountains, continue to help breathe new life into communities and help people become the architects of their own success."

Safety and care

Our staff are medically trained and experienced in first aid and health and safety, and the guides receive specific training in altitude-related illnesses and how to cope with an emergency. The staff all carry mobile phones and satellite phones if necessary. On the mountain trips we carry pulse oximeters, oxygen bottles where necessary on the higher mountains and first aid kits which are regularly checked and replenished.

We work hard to ensure that all of our staff adopt high levels of sanitation and hygiene, especially with regard to food and water. Food is stored and transported carefully, and bought fresh from local trusted suppliers. We always check the restaurants and lodges that we use for their standards in food hygiene. Drinking water is provided from the kitchens boiled and strained and we promote a policy of not buying and using disposable plastic bottles where possible. 

For school and youth groups and volunteers we always provide training in health and safety prior to the trip, and general advice on how to manage yourself personally while on a visit abroad. This is then emphasized again on arrival in country and our staff are always careful to ensure that people are looking after themselves. They have a long experience of looking after foreign groups and understand the pitfalls of travelling abroad for the first time.

Client Care

When we start corresponding with people about their trip we aim to make sure the group works well together and our staff are well experienced in managing all types of people and keeping everyone happy and satisfied. Nobody feels anonymous and our staff in the main office and in the regional offices communicate all the time about upcoming groups and personal preferences.

For mountain trips we have clear guidelines on client:guide ratio and we follow the established guidelines of professional organisations such as the UIAA and Mountain Leader Training. Climbing teams will have the opportunity to meet in the UK for some specific training prior to their trip if they wish to have it, and we often manage individuals and small groups through a training programme to achieve a particular aim. For example someone wishing to climb Mount Everest may wish to have a five year plan in preparation for that trip.

For school and youth trips we provide a higher number of logistical staff and also male and female pastoral care staff with specific experience and qualifications in looking after young people. These might be teachers or youth workers, social workers and of course medical professionals. Volunteers and charity groups and school groups are all provided with personal care and training in preparation for their trip. 

Many of our trips are scheduled for groups, but we provide just as many trips for private groups who have preferences for dates or itineraries. A large part of our time is spent creating these bespoke trips, for which is there is no additional cost. We find this is especially useful for charities, since we do not impose contractual conditions for this service.

All our volunteering trips, electives and school trips are organised with Moving Mountains that was started by Gavin Bate at the same time as the company in the early 1990s. It determines what any visitor will be doing when they visit a place, and it ensures that the visit is relevant and meaningful and beneficial. It also ensures that any charity work is controlled and monitored correctly by an organisation that is registered to do that work and that it contributes properly to the needs of a community. 

Moving Mountains Trust - UK

Moving Mountains began unofficially in 1991 during many years of travelling and developmental aid work in east Africa, Nepal and latterly Borneo by Gavin Bate. It has the bulk of its administrative overheads paid for by Adventure Alternative, and all the Trustees work voluntarily. Gavin and two other Trustees - Chris Little and Andrew MacDonald - also work at Adventure Alternative and they donate a lot of their working hours to the charity as part of the support.

Historically Adventure Alternative has recycled profits back into the local communities where we travel through and visit, and in that respect the company operates somewhat like a social enterprise. This business model is the 'alternative' in Adventure Alternative, and it has been extremely successful in creating profitable self-sufficient local suppliers and communities which have benefitted from tourism.

The primary aim of Moving Mountains UK is to provide grants to the other 'MM' organisations for the relief of hardship, poverty, suffering and inequality. This is done through education and vocational training, medical treatment and health care, personal development and employment.

It also provides capital to build, renovate and maintain schools, children's homes and community centres, all of which must show a positive socio-economic impact on the population.

The money for Moving Mountains is mostly fundraised by volunteers and groups who come out on a trip which is organised by Adventure Alternative. A lot of attention and effort is made to ensure there is efficient spending on relevant aims, and the trustees manage day to day correspondence and management of the charity. 

Moving Mountains Kenya

Moving Mountains Kenya is a registered NGO in Kenya with a remit country-wide for charitable work including schools, orphanages, clinics, rescue centres, family support centres, community centres, sports programmes and the welfare of hundreds of children and their families currently receiving support. Additionally it provides long term career opportunities to people who would otherwise struggle to get full time employment.

All the office administrative costs of 'MMK' are absorbed by Adventure Alternative and the local AA company provides the charity with vehicles, extra staffing and support.

All projects are developed slowly over a number of years with the local community and their committees and after completion they are handed over to the community to manage along with the Moving Mountains Kenya committee.

Many of the Moving Mountains Kenya Board, staff and volunteers are former street children or beneficiaries of the charity which has resulted in a strong, dedicated team who want to give back the opportunities that they received as they were growing up. 

Moving Mountains Nepal

Moving Mountains Nepal is a registered NGO based in Nepal which operates all of the projects and programmes in Nepal. Adventure Alternative funds the logistical and administration costs for Moving Mountains Nepal. MM Nepal works in a specific mountain environment in the Solu Khumbu where it builds hydro-electric power facilities, schools, monasteries and clinics.

MM Nepal provides capital investment for businesses and social enterprises, and Adventure Alternative then provides access to revenue streams by bringing previously remote areas to market and enabling villages to benefit from tourist income. This business model has proved very successful and been the catalyst for several local social enterprises which have since become self-sufficient.